Re-Branding: A Transformation from Refresh Decorating LLC to Minhnuyet Hardy Interiors LLC

Re-Branding: A Transformation from Refresh Decorating LLC to Minhnuyet Hardy Interiors LLC


The reasoning behind my transformation from Refresh Decorating to Minhnuyet Hardy Interiors…

Twelve years ago when I began decorating professionally,  I never imagined where this amazing career would take me.  It was a slow process at first, but room after room, and client after satisfied client, I built a business and reputation around designing creative and functional spaces for my clients strictly part-time, one project at a time (well, ok, sometimes two projects at once).  After all,  my first priorities was being a wife and mom,  decorator extraordinaire came in as lowly third priority.   As I worked with more and more clients and saw how much joy I brought to people’s lives; that realization along with a major surgery, convinced me  that I no longer wanted to do design on a part-time basis. I wanted to get published and have a successful design firm and gain the credibility that comes along with those goals, so I started taking on more clients and more projects.

Refresh Decorating was growing at such a rate, that my website and business model no longer mirrored my expanding vision for my rapidly changing business.

I knew I needed to make a change to reflect the type of work that I was doing, and also the type of work I wanted to continue to attract.

Enter Tobi Fairley.

She is a famed interior designer & consultant that specializes in small business rebranding specifically working with interior designers.

I attended and am continuing to attend her Mastermind conferences that center around building successful, creative businesses.

I am so grateful for the information I have received.  It has created a ripple effect within my business that has catapulted me toward higher levels of efficiency and a level of branding that truly encapsulates my unique vision for my business.  She has also helped me focus on my niche market, professional men and bachelors.

It has been a process – and by that I mean an investment of both time, money, and brain power, but I am so excited!  In addition to the physical re-branding, I am also adding a blog to my business.  I am looking forward to sharing ideas, tips & tricks, what I’m learning, and a behind-the-scenes look into the everyday life of an interior designer.  It has been so much work, but every moment has been so rewarding.  I’m creating a career surrounding what I am most passionate about.  What a dream!

This is a photo of my former logo and website home page:

Refresh Decorating Website now Minhnuyet Hardy Interiors LLC

Fast forward to my current website’s logo and homepage:

Minhnuyet Hardy Interiors LLC Homepage

… A bit of a difference, eh? …

I hope you have a fabulous day and I wish you smart, stylish living!


There are 2 comments

  1. Your website is beautiful. I am in the process of changing my path and creating another business, too. I am starting out as an Alliance Dealer for Hunter Douglas and hoping to branch out to textiles and lighting, too. I first met you at DHUMP, believe it or not, I was teaching there, then started my women’s online boutique. Now, I’m going into interiors, starting with window treatments. I would love to work with you anytime. I’m I could learn so much from you. All the best!

    Comment by Jennifer Chanler on February 25, 2015 at 10:08 pm
  2. Thank you so much, Jennifer, for your kind words and I wish you absolute success in your journey. Let me know if you need anything! All my contact info can be found here: 🙂

    Comment by Minhnuyet Hardy on March 17, 2015 at 8:13 pm