Re-Branding: The Importance of Good Content

Re-Branding: The Importance of Good Content

“Having the right content in place, keeping it up-to-date, and removing content that is no longer relevant or timely ensures that the user community will find what they need.” – JoAnn T. Hackos Content Management for Dynamic Web Delivery

I was not prepared for the amount of time I would spend on my new website’s content…

If it takes a village to raise a child, it takes a team to deliver well-crafted content.

Keeping the quote above in mind, my husband (the attorney), my assistant Jaclyn Steele (the song-writer & blogger), Tobi Fairley (the interior design & creative business consultant), and I worked tirelessly to hammer out the wordy details that would describe my re-branding to the public.  (Its amazing how my ideas were translated into word form in so many creative ways).

You wouldn't believe how many drafts of this page were created...

You wouldn’t believe how many drafts of this page were created…

But let me tell you, the hours of thinking, emailing, thesaurus searching, and typing paid off.  I am so excited to debut my new website with fresh, up-to-date content that reflects the contemporary nature of my brand.  Reworking the text also forced me to focus on what services I really want to expand on that I had not highlighted previously… It is opening up a whole new realm of possibilities.

Getting specific about the services I offer helped steer my re-branding in the right direction.

Getting specific about the services I offer helped steer my re-branding in the right direction.

One of my favorite things about my re-branding is my focus on smart home technology.  Check out this youtube video to see the tip of the iceberg regarding the technology we can help you implement:

Hard work always pays off in the end and I feel as though, with the help my team, I now have a fabulous fresh start to the year.

New year.

New brand.

New me.

Cheers to change and to smart, stylish living!

No comments yet. You should be kind and add one!